Chief Consumer Officer, Piedmont Healthcare
Matt Gove is Chief Consumer Officer for Atlanta-based Piedmont Healthcare, where he oversees consumer strategy, patient experience, digital innovation, marketing, philanthropy, and external affairs for the five-hospital system. As Piedmont’s CCO, Matt shapes the system’s approach to healthcare consumerism, working closely with physician practices, hospitals and outpatient services to provide a better understanding of Piedmont’s customers, how to better meet the consumer’s needs around access and experience, and how the system can best use emerging technologies to engage consumers. Under Matt’s leadership, the Piedmont team has won more than two dozen local and national marketing awards since 2013, and he has been individually recognized as AMA/Atlanta Corporate Marketer of the Year and American Business Awards Marketing Executive of the Year.
Prior to joining Piedmont, Matt was a core member of the executive team that engineered an $80 million operational turnaround and raised more than $300 million for capital improvements at Grady Health System, helping revive the critical safety net institution. As Grady’s Senior Vice President of Marketing and External Affairs, he helped reposition the Atlanta institution, establishing a new look and feel and reconnecting Grady to business, media and community stakeholders.
A commercial real estate refugee, Matt earlier served as Senior Vice President of Marketing and Communications with Atlanta’s Cousins Properties, a national publicly traded real estate developer. Earlier in his career, he launched a monthly commercial real estate magazine, covered the real estate industry for Atlanta Business Chronicle and covered health care for the Virgin Islands Daily News. Matt holds a Bachelor’s degree in Psychology from Georgia State University and serves on the university’s Marketing Roundtable.
Matt’s civic commitments include serving on the Boards of Zoo Atlanta and Grant Park Conservancy. He is also active in Atlanta’s technology startup community, serving in advisory roles for Brightwhistle and Alii Healthcare. Matt and his wife Brittney have two young children, Eleanor and Lex, and live in Atlanta’s historic Grant Park neighborhood.